I’m not the first to notice that this move is a little ironic on Kellogg’s part a big corporation co-opting a movement that’s all about never growing up sounds like a concept straight out of a color-charged Pixar movie (The Guardian has an enlightening read on cereal cafés). ![]() Kellogg’s is even embracing underground cereal eating trends, as their recently opened NYC cereal café combines hipster recipe remixes with the nostalgic and campy aesthetic of Saturday morning cartoons with cereal. With new products like Raisin Bran Granola and Kellogg’s ToGo Breakfast Mixes, the slurp-able bowl with milk that we once knew is becoming something we can fit in our cupholder and munch at 70 miles per hour. Kellogg’s has tried to reinvent the traditional idea of cereal as best as possible. ![]() Despite their maddening use of the overused term “soggy sales” (it’s not clever any more, guys), Adweek did an interesting analysis of Kellogg’s and General Mills’ competing responses to America’s great cereal shift. Kellogg’s and General Mills: Evolving Cereal in an Evolving Worldīig Cereal has responded in different ways. Between an increasingly health-conscious society, claims of “lazy millennial breakfasters,” and longer work hours that require on-the-go meals, it’s becoming harder and harder for some to justify a dazzling rainbow bowl of Froot Loops at 5:00 A.M. There’s little doubt that cereal is at a crossroads. “What do you think about the future of breakfast cereal?” I just wanted to finally give a long-form answer to a question I’ve been asked a lot recently: ![]() I know I don’t often dabble in editorial content here on Cerealously, so feel free to ignore this if you’re only here for reviews.
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